Article 50 — Transparency
Last updated: July 2026
Article 50 covers transparency obligations for certain AI systems and AI-generated content. In practice, this can include telling users when they are interacting with an AI system, making AI-generated content identifiable, and clearly labelling certain AI-generated content such as deepfakes or public-interest AI-generated text. These transparency rules come into effect in August 2026.
What you need to do
For most teams publishing AI-generated content or running AI chatbots, Article 50 readiness usually means:
- Identify where users interact with AI.
- Decide where disclosures should appear.
- Prepare clear wording for chat, email, website, or voice interactions.
- Decide when AI-generated content needs a label.
- Keep a record of your disclosure and labeling decisions.
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Also relevant: Article 4 — AI Literacy
If your team uses AI tools at work, you also need to ensure AI literacy among staff under Article 4. Training records, an AI-use policy, and role-based training are required.
See Article 4 guides →Want everything in one folder?
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